Draft Copy | Notion

Enter your copy here: [Delete Below]

[Example] Hook Opener

Section Break Title

Time is the most precious asset we have.

We can’t make more of it. We can only expend or waste it. Your ICP is constantly juggling two things:

Day-to-day motions,
Initiatives that move strategic objectives.

In a goldfish era, attention spans are five seconds or less, you MUST earn the right to speak to them about your value.

This means talking about their problem. The truth on social is that this is not a “once and done” activity.

You win by repeating your message. By anchoring your content in the ICP’s problem, environment, and situation.

This connects directly back to the 95-5 principle. 95% of your buyers aren’t in market today. But they’re thinking about their problem.

Why This Matters (B2B Complexity) [Example]

Short-form content on LinkedIn is top of funnel.

It’s not middle. It’s not bottom.

It’s category and brand positioning if done well at the same time.

It’s repetition that builds familiarity so when people are ready to ready to investigate you’re a familiar brand in that category.

What you’re doing is creating two motions: push and pull.

The content is the push.

Meanwhile, business development continually runs the below-the-surface motions: outreach, email, follow-up field events, lead magnet follow-ups, etc.

That’s the pull.

The Time Banshee will always push you back toward what feels most urgent, the deal you need to close this quarter just to keep your job.

But the hard truth:

The challenges in your funnel today were created by what you didn’t do 3, 6, 12, even 18 months ago.

Enterprise and B2B doesn’t work like e-commerce.

Nobody downloads a white paper and swipes a credit card. It’s long, complicated, multi-stakeholder. That’s why executive thought leadership matters.

The Lesson

The Time Banshee thrives on the “here and now.”

Her scream is designed to pull you back into what’s most pressing today. Your job as a micro thought leader is to resist that. To surface your perspective consistently.

To build the recognition that earns you the right to have the conversation later — when it really matters.

That’s how you silence the shriek.

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